Concept of Brasserie de L'ile
Hong Kong's first authentic northern French brasserie has opened on Arbuthnot Road, Central. Brasserie de L'ile is styled after the region's casual, affordable traditional brasseries - complete with al fresco street-side terrace for watching the world go by.
It specialises in the rich culinary heritage of northern France, headlined by the region's beloved specialty 'moules frites' – mussels and French fries.
'Moules frites' is quintessential bistro food at its best. Like fish and chips in England and burgers and fries or hot dogs in the United States, it is an iconic comfort food pairing beloved from northern France through neighbouring Belgium to the Netherlands.
Our concept is following the dictionary definition of brasserie, as an unpretentious restaurant or tavern serving drinks with simple and hearty food. It's casual and affordable. It fits the lifestyle of Hong Kong people because it's unpretentious, affordable, and flexible with relatively quick service. Customers can drop by for drinks only, or for a quick bite, or for afternoon snacks and coffee reading books and magazines or working on laptops (enjoying free wifi), or prolonged dinners mingling with friends.